2007 Conference Program
Creative Marketing for Your Information Literacy Program
(co-sponsored with the Marketing & Public Relations Roundtable)
November 9, 2007
Lansing Center, Lansing, MI
Angela Maycock, from MSU and Amy Sayles, from Jackson District Library, discussed trends in library marketing and accessible resources for developing marketing materials and plans, with a focus on marketing special and information literacy programs. After each presented, the audience broke into small groups and brainstormed ideas on how they can better market their services to their communities. Results were shared with the group.
- Resources for more information (a bibliography compiled by Angela Maycock)
- Results from small group brainstorming sessions
