Marketing and Public Relations Roundtable

Mission: To assist all libraries and librarians in promoting and marketing library services through programming, publications and information.

2007 Best of Show Results - Including the John H. Rummel Winner!

Swap and Shop 2007

The MPR Roundtable invites you to showcase your library's best PR efforts in this year's Swap & Shop at the MLA Conference in November.  Please send copies of your materials to:

Trent Smiley
Capital Area District Library
Marketing Director
401 S. Capitol
P.O. Box 40719
Lansing, MI 48901–7919

If you are too busy to get to the post office or miss the deadline, but plan to go to the conference in Lansing, you may bring your library's matierals to the Swap & Shop booth located in the Exhibit Hall.

Don't miss these exciting workshops at the MLA Fall Conference!

W14: Libraries Can GASP with Excitement!

Track: Marketing & Fundraising

Presented by: Marketing and Public Relations Roundtable

Sponsored by: Coutts Information Services and University of Michigan University Library

Speaker: Michelle Boisvenue-Fox, Assistant Branch Manager, Kent District Library - East Grand Rapids Branch

Is your library tired looking? Does it lack that something special that will keep your community coming back? Learn about a great tool borrowed from the hospitality industry that will help you define your library in terms of Graphics, Ambience, Style, and Presentation to better define what you want your library to be and help focus your planning. Come and let the dream begin!

F06: Creative Marketing for Your Information Literacy Program

Track: Marketing & Fundraising

Presented by: Information Literacy Roundtable and Marketing & Public Relations Roundtable

Sponsored by: Coutts Information Services and University of Michigan University Library

Speakers: Angela Maycock, Reference and Instruction Librarian, Business Reference Librarian, Gast Business Library, Michigan State University; Amy Sayles, Marketing Officer, Jackson District Library

Presider: Veronica Bielat, Education Librarian, Purdy/Kresge Library, Wayne State University

Need some help marketing your fabulous programs? Don’t have a marketing degree? This program will inspire creative ideas for marketing library programs effectively to patrons. Our panelists will discuss trends in library marketing and illustrate accessible resources for developing marketing materials and plans. They will discuss their experiences marketing special and information literacy programs in their libraries. Audience members will be encouraged to participate in a discussion about marketing initiatives at their own libraries.

Extreme Marketing Makeover Results

2006 Annual Conference Highlights