2006 Annual Conference Highlights
Testimonial from Diana Dart, Brighton District Library
"I attended your presentation about branding for libraries at the MLA annual conference. Well done! I am the first Community/Public Relations Coordinator in our library's history and selling the Board and staff on the importance of branding is challenging. There is a vague understanding of the concept, but for most it is all about the logo. The organization of your material was very clear and concise and will be most helpful when I approach the subject again."
From the 2006 MLA Conference: Branding 101 Presentation by Christina Pattyn, Vice President, Marketing, Pangborn Design, Ltd.
