Extreme Marketing Makeover Workshops 2007
Here are the presentations and samples from our two wonderful workshops! Experts at both workshops had very practical, helpful tips. We hope you like them as much as we did!
May 10th - Chelsea Workshop
What is Effective Design? presented by Dominic Pangborn at the Chelsea Workshop.
Experts at Chelsea :
Shawn Personke is the Community Relations & Development Coordinator for McKune Memorial (aka Chelsea District) Library. Shawn has freelanced for the Ann Arbor News and provided public relations support for many Chelsea organizations and has coordinated community read programs and traveling exhibits for CDL.
Dominic Pangborn is founder, president and CEO of Pangborn Design, Ltd in Detroit, MI. As quoted in a Detroiter magazine article, Mr. Pangborn says, "Whether it's a product or service, design is one of the most significant aspects to succecss." The article goes on to say that Pangborn Design has won many, many prestigious awards making their "creator a household name...around the globe..." For the full text of the article, go to: http://www.detroitchamber.com/detroiter/articles.asp?cid=103&detcid=262
Emily Barton is a Reference & Technology Librarian at Michigan State University. For the past two years, she has been chair of the Public Relations and Marketing Committee at MSU. The MSU Library's "Ask a Librarian" won a Best in Show in their category in 2005 at the MLA Conference.
May 11th - Mt. Pleasant Workshop
David and Gloriane presented writing and design tips for marketing materials in this PowerPoint presentation. They also created a new suite of marketing materials for the Harrison Community Library in Harrison, Michigan. Take a look!
Experts at Mt. Pleasant
Gloriane Peck is a Special Collections Librarian at the Library of Michigan. She contibutes to the Library's promotional materials and press releases as well as maintaining the genealogy section of the Library's website. Prior to becoming a librarian, Ms. Peck worked as a journalist, most recently at the Lansing State Journal.
David Schupbach is currently the Creative Director for the Michigan House Democratic Caucus--ranked one of the top communication teams in the country. In 2006, he worked to create marketing materials for aggressive campaigns throughout the state, which in November lead to Democrats taking control of the state House. Mr. Schupbach has a diverse visual arts background and has worked as a web developer and as a designer and illustrator.
Michelle Boisvenue-Fox is Asst. Branch Manager at Kent District Library's East Grand Rapids branch. Her marketing background began with a degree in journalism and her own desktop publishing business. As a professional librarian, Ms. Boisvenue-Fox now focuses her artistic talents on inexpensive branch makeovers with an emphasis on merchandising and displays.
2006 Annual Conference Highlights
Testimonial from Diana Dart, Brighton District Library
"I attended your presentation about branding for libraries at the MLA annual conference. Well done! I am the first Community/Public Relations Coordinator in our library's history and selling the Board and staff on the importance of branding is challenging. There is a vague understanding of the concept, but for most it is all about the logo. The organization of your material was very clear and concise and will be most helpful when I approach the subject again."
From the 2006 MLA Conference: Branding 101 Presentation by Christina Pattyn, Vice President, Marketing, Pangborn Design, Ltd.
